Amayer Al Asema Rebrands as Capital Edge Developments and Launches Invest Mall in New Cairo
Capital Edge Developments Expands into Mixed-Use Real Estate with Strategic New Projects
As part of its ambitious expansion strategy, Amayer Al Asema has unveiled its new brand identity, Capital Edge Developments, signaling a shift towards commercial, administrative, and medical real estate projects in East Cairo while maintaining its strong presence in the residential sector
A New Phase of Growth and Development
Mohamed El-Gendy, Chairperson of Capital Edge Developments, stated that the company has a solid track record in residential development, having successfully delivered over 70 projects in key locations such as West Golf, New Narges, and Bait Al Watan in New Cairo. With the rebranding, Capital Edge Developments is entering a new growth phase, focusing on high-value mixed-use projects that cater to the evolving demands of the Egyptian real estate market
He emphasized that the company will collaborate with top-tier consultants to ensure that its new projects feature world-class designs and services
Upcoming Projects: Expanding the Portfolio
El-Gendy revealed that Capital Edge Developments is preparing to launch three new projects, including:
- Invest Mall 2, located in Al-Banafseg, a high-density residential area.
- Zone Plaza, situated in Obour City, a growing commercial hub.
- Invest Mall, a landmark commercial development in New Cairo’s Banking District
"The launch of these three projects simultaneously highlights Capital Edge Developments’ financial strength and execution capability. Our projects align with Egypt’s national urban development vision, and through these ventures, we aim to enhance our market position and introduce innovative solutions for both local and international investors," he added
Invest Mall: A Premier Commercial Destination in New Cairo
Ahmed El-Gendy, Vice Chairman of Capital Edge Developments, noted that the company’s new identity reflects over 20 years of experience in the real estate sector. He confirmed that Invest Mall is strategically located in New Cairo’s Banking District, between North and South Teseen Streets, making it a prime location for businesses and retail investments
The 1,100 sqm mall will offer retail spaces ranging from 18 to 180 sqm, designed to accommodate diverse business needs.
To facilitate investment, Capital Edge Developments is offering flexible payment plans, including
- 20% down payment with installments over four years
- 25% down payment with payments spread over five years
- 30% down payment with the remaining balance payable over six years.
Additionally, the company has partnered with In Commercial for project management and Arkan as the engineering consultant, ensuring top-notch design and execution standards
With these strategic moves, Capital Edge Developments aims to strengthen its footprint in the Egyptian real estate market and deliver cutting-edge, high-value developments that align with the nation’s urban expansion goals
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