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Active Media Consulting Launches the "Green Light Podcast" to Spotlight Sustainability and Development Success Stories

 

Active Media Consulting Launches the "Green Light Podcast" to Spotlight Sustainability and Development Success Stories

Active Media Consulting Launches the "Green Light Podcast" to Spotlight Sustainability and Development Success Stories


Active Media Consulting has unveiled the "Green Light Podcast," a new platform dedicated to showcasing achievements in sustainability, community development, and entrepreneurship 


The podcast aims to foster dialogue, addressing challenges and opportunities in these fields while encouraging the exchange of ideas and experiences to raise awareness and embed a culture of sustainability within society 


The podcast will be hosted by Dr. Shaimaa El-Badawy, a journalist and expert in sustainability and community development 


Speaking about the initiative, Dr. El-Badawy noted, "There has been an increasing focus on community development and sustainability, their connection to climate change, and their adaptation strategies, as well as their impact on various societal dimensions"  


She highlighted that the podcast responds to the growing demand for media coverage of development efforts and their economic, social, and environmental implications 

Active Media Consulting Launches the "Green Light Podcast" to Spotlight Sustainability and Development Success Stories


Dr. El-Badawy added, "While the government, private sector, and civil society are making significant strides in this field, media attention to these efforts remains insufficient"  


She explained that this gap inspired the creation of the "Green Light Podcast," which aims to spotlight achievements by featuring prominent figures in sustainable development and innovation. The program will also bring attention to groundbreaking initiatives and impactful programs


The podcast will present success stories and insights from industry leaders, showcasing initiatives with measurable societal impact. Its ultimate goal is to encourage partnerships and facilitate the exchange of expertise among stakeholders


Dr. El-Badawy concluded, "I believe that sharing ideas and experiences is crucial for driving positive change. The Green Light Podcast will serve as a platform for inspiration and education, guiding us toward a more sustainable future"  


The first episode of the "Green Light Podcast" premieres today, featuring Dr. Hanaa Helmy, Head of Sustainability at EFG Holding and CEO of the EFG Foundation for Development

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