Aswaq Developments Unveils 2026 Expansion Strategy, Targeting Diverse Projects in Strategic Locations
Aswaq Developments has revealed the main pillars of its expansion strategy for 2026, outlining plans to roll out a series of diversified real estate projects across carefully selected strategic locations in East and West Cairo. The initiative reflects the company’s broader vision to expand its project portfolio and contribute to sustainable growth within Egypt’s real estate market
Commenting on the strategy, Moamen Rehan, Chief Executive Officer of Aswaq Developments, explained that the company’s approach is rooted in comprehensive market research and detailed analysis of demand dynamics and functional requirements. This enables the development of integrated real estate solutions tailored to commercial, administrative, and medical uses, while aligning with the fast-evolving market landscape
Rehan noted that the company is preparing to launch a new wave of projects in early 2026, each selected with a focus on maximizing added value and delivering market-driven products that respond to the real needs of investors and end users
He further highlighted that Egypt’s real estate sector is undergoing a structural transformation that is positioning the market for a more mature and stable phase in 2026. This shift is being fueled by growing genuine demand for commercial, administrative, and medical developments, as opposed to speculative activity, alongside rapid urban expansion in both East and West Cairo
According to Rehan, the next phase of real estate development will mark a fundamental shift in industry thinking, moving beyond a focus on construction scale toward greater emphasis on product diversity, operational excellence, and management efficiency. This evolution is essential to ensuring long-term project sustainability and the ability to generate stable, recurring returns
With more than two decades of investment experience in Egypt’s real estate market, Aswaq Developments has established itself as a leading developer of mixed-use commercial projects. This extensive expertise has enabled the company to build a robust portfolio founded on sound operational and investment principles
Through strategic partnerships with top-tier engineering consultants and a carefully selected network of contracting firms, Aswaq Developments maintains a strong on-ground presence and delivers projects in line with the highest construction and quality standards, while ensuring cost efficiency and adherence to delivery timelines
Among the company’s landmark developments in Shorouk City are City Hub Mall, Mercado Mall, and Arena Mall, all of which have been successfully delivered, reaffirming Aswaq Developments’ commitment to timely execution and quality delivery
Meanwhile, Solaria Mall, the company’s latest development in Shorouk City, is scheduled for completion in 2028, reflecting its strategic direction toward modern, high-quality projects with sustainable long-term investment value