.jpg "MRS Developments Launches “VIALE” Project in New Obour City with EGP 3 Billion Investments")
Commenting on the launch, Eng. Sary Mostafa, Chairman of MRS Developments, stated that VIALE reflects the company’s vision of transferring more than 22 years of international expertise, gained across Gulf markets, into the Egyptian real estate sector. He emphasized that New Obour City represents a highly promising destination, catering to a wide range of clients seeking quality, distinction, and sustainable value
Developed over an area of approximately 43,000 square meters, VIALE is designed as a fully integrated urban compound. The project comprises 558 residential units distributed across 19 buildings, each with a configuration of ground floor plus five storeys, ensuring balanced density and a comfortable living environment
Eng. Mostafa noted that nearly 80% of the project’s total area is dedicated to green spaces and landscaping, creating a healthy and tranquil environment that supports a modern lifestyle. The compound also features a wide range of premium amenities, including swimming pools, children’s areas, and Padel courts, reinforcing VIALE’s positioning as a high-end residential destination
“Execution on the ground is the true benchmark of client trust,” Eng. Mostafa added. “Engineering designs are already in progress, and construction is scheduled to commence within the first year. We are fully committed to a three-year delivery timeline, supported by strong strategic partnerships with industry leaders, including Mohamed Hafez Consultancy, MARS Smart Solutions, and Council Masters, one of the region’s most prominent firms specializing in facility management, operations, and maintenance
He also pointed out that improving economic indicators and declining interest rates have driven growing demand for real estate as a safe-haven investment, affirming that MRS Developments aligns with the government’s vision to promote urban development and real estate exports. He further revealed that the company is planning additional projects in East Cairo, to be announced in the near future
For his part, Dr. Mohamed Rahal, Chief Commercial Officer of MRS Developments, highlighted the project’s strong market potential, stressing that VIALE goes beyond the concept of a traditional residential compound
“VIALE is a fully integrated community that includes a commercial, administrative, and medical mall spanning approximately 6,000 square meters, significantly enhancing the investment value of each unit,” Dr. Rahal said. He added that MRS provides a comprehensive real estate service that starts with sales and extends through efficient facility management and maintenance, targeting EGP 4 billion in sales by 2026
Dr. Rahal explained that the company has adopted a flexible, client-centric marketing strategy, offering innovative and competitive payment plans designed to facilitate ownership and investment decisions. The strategy focuses on maintaining a balanced equation between fair pricing and superior quality, ensuring sustainable returns over time
He concluded by emphasizing that true competitiveness in the real estate market lies in after-sales services, noting that MRS’s collaboration with specialized partners guarantees long-term quality of life within the compound. This integrated approach positions VIALE as a prime choice for both end-users and investors seeking stability and capital growth in the rapidly evolving market of New Obour City