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AJAD Developments Launches Elaia Project in New Heliopolis with EGP 30 Billion Saudi-Egyptian Investment Plan

Cairo – Al-Aqarat Al-Youm

AJAD Developments has announced the official launch of Elaia, its debut residential project in Egypt, strategically located on an 85-feddan plot in New Heliopolis. The project is being developed in partnership with Heliopolis Company for Housing and Development, and is backed by Saudi investments and over 28 years of Egyptian real estate expertise

Situated on the Suez Road corridor, one of East Cairo’s fastest-growing development zones, Elaia reflects AJAD’s vision to deliver sustainable, integrated communities that combine Arab heritage with contemporary lifestyles

“AJAD is the result of a strategic Saudi-Egyptian alliance, led by industry veterans from both markets,” said Counselor Onsy Ammar, CEO of AJAD Developments
“Our goal is to establish a strong foothold in the Egyptian real estate sector by delivering projects that are innovative, high-quality, and rooted in sustainability”

The company enters the Egyptian market with a bold EGP 30 billion investment strategy, targeting both residential and mixed-use developments across Egypt and Saudi Arabia. Elaia is set to be the first in a series of community-driven projects that AJAD will roll out over the coming years.

The name "Elaia" is inspired by the Greek word for olive tree, a symbol of endurance, authenticity, and deep roots—values that reflect AJAD’s long-term commitment to building lasting, community-focused developments

Strategic Location & Smart Living

Located minutes from Cairo International Airport, Nasr City, Madinaty, Al-Rehab, and the New Administrative Capital, Elaia offers exceptional accessibility. It also lies near key transportation hubs such as the monorail and high-speed rail stations

With a low building footprint of just 16%, the master plan emphasizes open landscapes, green areas, and a walkable environment. Residential offerings include

Apartments from 72–170 sqm
Townhouses from 152–160 sqm
Standalone villas from 190–260 sqm

All units are thoughtfully designed to offer panoramic views of nature and landscaped areas

Integrated Zones & Gated Communities

The project is organized into distinct gated zones, each with private access, tailored services, and internal facilities—ensuring privacy, security, and a high level of comfort for residents

A key highlight of Elaia is its 1.3 km open-air commercial promenade, envisioned as one of East Cairo’s leading retail and lifestyle destinations. The promenade includes

Retail spaces
Administrative offices
Service units
All accessible to both residents and visitors

The entire development is powered by smart infrastructure, enabling residents to control lighting, air conditioning, and alarm systems remotely via a mobile app

Luxury Amenities & Lifestyle

Elaia’s design integrates luxury with livability, offering a comprehensive suite of amenities

Private clubhouses for each zone
Swimming pools and water features
Outdoor gyms and wellness areas
Walking and cycling tracks
Electric vehicle charging stations
Smart access systems
Dedicated children’s areas and recreational zones

Each element has been designed to support a lifestyle of comfort, security, and modern convenience

Renowned Project Partners

Among the project's key collaborators are

YBA – Yasser El Beltagy Architects, known for award-winning design solutions
ACE Moharram.Bakhoum, serving as the main supervision consultant

Launch Celebration

The launch event for Elaia gathered executives from AJAD Developments and Heliopolis Company for Housing and Development, alongside Saudi investor Fares Al-Dossari, project partners, developers, and high-profile guests. The celebration concluded with a performance by acclaimed singer Bahaa Sultan