SUD aims for EGP 7 billion in sales and plans to invest EGP 5 billion in construction in 2025.
- The company successfully delivered 1,500 units in 2024 and targets 3,000 unit handovers in 2025.
- CEO Mohamed Shalaby: "The third generation brings fresh energy, ambition, and vision under the strong guidance of the founders"
Safwa Urban Development (SUD) has unveiled its major achievements for 2024 while outlining an ambitious roadmap for 2025. The company presented its upcoming projects and investment strategies during its annual Iftar event, attended by executives, employees, business partners, and prominent members of the media
Expanding Investments and Accelerating Growth
Mohamed Shalaby, CEO and Managing Director of SUD, emphasized that the company is significantly increasing its investment in construction to accelerate project completion and ensure timely unit handovers. SUD plans to invest EGP 5 billion in construction in 2025, up from EGP 4 billion last year, signaling an intensified development pace
The company also reported strong sales performance in 2024, successfully selling 100,000 sqm of residential and commercial units. With a well-structured expansion strategy, SUD is targeting EGP 7 billion in sales this year, supported by a series of new project launches
Shalaby highlighted that SUD’s land portfolio spans 2 million sqm, with bold plans to develop this substantial real estate footprint in alignment with Egypt’s national urban development strategy. He also stressed that SUD finances its projects independently, reinforcing the company’s financial stability
Legacy of Excellence and Next-Generation Leadership
"SUD has built a strong reputation as one of Egypt’s leading real estate developers," Shalaby stated. "Since our establishment in 1996, we have successfully developed 25 projects across Egypt, delivering integrated residential, commercial, educational, healthcare, and tourism developments that balance modern innovation with authentic design"
He also revealed that SUD is preparing for the future by integrating the third generation of leadership within the company. "The new generation brings fresh ambition and strategic vision while operating under the strong guidance of the founders, ensuring continuity and innovation," he added
Strategic Expansion in the New Administrative Capital
Dr. Medhat Shalaby, Chairman of SUD, reaffirmed the company’s commitment to delivering large-scale, fully integrated developments. He announced that SUD is preparing to introduce new urban, commercial, and hospitality projects, with further details to be revealed soon
As an early investor in the New Administrative Capital, SUD has strategically acquired five prime land plots for major developments, with a total investment exceeding EGP 18 billion. These include
- Capital Heights 1: A 50-acre luxury residential compound with 2,000 units, located on the central axis near the Nativity of Christ Cathedral.
- Capital Heights 2: Spanning 57 acres, featuring 2,450 residential units, including palatial homes of up to 1,095 sqm.
- Capital Hub 1: A 30,000 sqm commercial center in one of the capital’s most vibrant locations.
- Hub 2: A 35,000 sqm mixed-use development offering commercial and administrative spaces.
- Financial Hub: A premier office complex in the heart of the Financial and Banking District
Commitment to Quality and On-Time Deliveries
Eng. Youssef Shalaby, Board Member of SUD, assured that the company maintains strict oversight on all phases of construction to uphold high-quality standards and ensure on-time deliveries
"Our projects in the New Administrative Capital are progressing steadily, with completion rates between 60% and 95%," he stated. "Despite economic challenges, we remain committed to our clients, continuously adapting to market shifts while maintaining unwavering dedication to excellence"
Since its founding, SUD has delivered over 7,000 residential units, earning the trust of more than 11,500 clients. Through its integrated urban developments, the company has established itself as a pioneer in Egypt’s real estate industry, setting new benchmarks for quality and innovation
Expanding Across Egypt with Signature Developments
One of SUD’s most notable launches in 2024 was SUD Pixel, a premium commercial and administrative project in Fifth Settlement, New Cairo. Spanning over 3,000 sqm, the development features flexible office and retail spaces designed for diverse business needs
SUD’s diverse portfolio also includes
- High City Compound and High City Mall in Obour City, a 36-acre residential and commercial hub.
- Sunset 1, Sunset 2, and Sunset 3 Resorts in Ras El Bar and New Damietta, offering seafront luxury properties.
- The Pearl in New Mansoura, a 60-acre beachfront community with villas, apartments, and a commercial district
Building a Strong Ecosystem of Strategic Partnerships
Eng. Ali Shalaby, a board member, highlighted that SUD Integrated Group operates five subsidiaries specializing in real estate development, construction, finishing, education, and healthcare
The company collaborates with leading engineering and construction firms, including Sabbour Consulting, CAP DMA, Creative ZDC, and INJAZ. SUD also recently signed a strategic partnership with IWG Global, owner of Regus, HQ, and IWG brands, to introduce premium office spaces within its developments
Looking Ahead: A Promising 2025
With a strong financial position, diversified portfolio, and clear growth strategy, SUD is well-positioned to achieve its ambitious 2025 targets. The company remains focused on delivering high-quality projects, enhancing customer trust, and contributing to the evolution of Egypt’s real estate sector
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