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Madinet Masr Signs MoU with ASEC Automation for Infrastructure Development in Sarai Project, Investing Over EGP 580 Million




Madinet Masr Signs MoU with ASEC Automation for Infrastructure Development in Sarai Project, Investing Over EGP 580 Million

 Madinet Masr (EGX MASR.CA), a leading urban community developer in Egypt, has signed a Memorandum of Understanding (MoU) with ASEC Automation, a subsidiary of Qalaa Holdings, to execute the second phase of infrastructure and road networks for the Sarai project in New Cairo. This phase spans 4.2 million square meters and involves investments exceeding EGP 580 million. The initiative aligns with Madinet Masr’s growth strategy to expand its land portfolio and deliver high-quality, sustainable infrastructure in line with Egypt’s Vision 2030.


The MoU was signed by **Eng. Abdallah Sallam**, President and CEO of Madinet Masr, and **Eng. Mohamed Abdel Razek**, CEO and Managing Director of ASEC Automation. The partnership reflects Madinet Masr’s commitment to enhancing its land portfolio, which currently exceeds 12 million square meters, and delivering advanced infrastructure solutions through collaborations with leading engineering firms. The second phase of the Sarai project includes 14 residential neighborhoods and is expected to be completed by 2026.


Leadership Perspectives


Commenting on the agreement, Eng. Abdallah Sallam stated:  

"Our mission at Madinet Masr is to create integrated and sustainable urban communities that not only enrich the real estate market but also contribute significantly to Egypt’s economic growth. This project supports the state’s comprehensive urban development goals and Egypt’s Vision 2030. By leveraging advanced technologies and fostering innovation, we aim to exceed our customers’ expectations and stay ahead in the evolving real estate market"


From his side, Eng. Mohamed Abdel Razek highlighted

"We are honored to collaborate with Madinet Masr, a leader in Egypt’s real estate sector, on the Sarai project. Utilizing our expertise in automation and electrical engineering, we are dedicated to delivering precise, high-quality infrastructure that aligns with Madinet Masr’s vision of providing exceptional living experiences. This partnership not only elevates industry standards but also supports Egypt’s objectives of creating job opportunities and driving sustainable economic growth"


Project Highlights


Mohamed Lasheen, Vice President of Product at Madinet Masr, added  

"This partnership with ASEC Automation builds on our history of successful collaborations with trusted partners to realize our strategic vision. Sarai is more than just a residential project—it is a fully integrated urban community that blends elegance with sustainability, offering residents a lifestyle tailored to their needs"


Sarai is a mixed-use project covering 5.5 million square meters and strategically located along the Cairo-Suez Road and Al-Amal Axis. Its proximity to key landmarks—10 minutes from the American University in Cairo, 15 minutes from the Ring Road, and 5 minutes from the New Administrative Capital—ensures excellent connectivity. Sarai is designed to redefine modern living by integrating luxury, sustainability, and convenience, catering to the evolving preferences of residents

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