The success of the “Etqan Consulting” and “Ezz Investment” partnership with the launch of the “Destino”project in New Capital

AlAqarat AlYoum  

Etqan Business Development, a financial and marketing consultant, announced the completion of its success story with El Ezz Group to launch the group’s first project in New Administrative Capital, dubbed Destino.

Spanning over 3,000 sqm, Destino is a commercial administrative medical building in New Capital’s Downtown with gross sales area of 14,000 sqm.

In a short period, Etqan has contributed to preparing the first project of El Ezz Group in the New Capital.

Ahmed Abdel Aziz, financial consultant and general manager of Etqan, said that Etqan took over the task of preparing for the launch of Destino project, starting with preparing market research, financial study of the project, pricing and payment plans. Besides, development of a business and marketing plans for the project, preparation of a comprehensive and detailed analysis of direct competitors, and development of an organizational structure for the company.

Abdel Aziz added that Etqan provided support and follow-up at all stages of the project's launch, selecting project consultants, training the company's sales and marketing teams, organizing a housing ceremony, following up on the company's performance and submitting periodic reports.

He explained that Etqan has concluded a number of strategic partnerships with developers and companies, for nearly 50 companies in more than 10 countries around the world, most of them in real estate industry.

He noted, “We focus our attention on studying and analyzing real estate market and the New Capital market two years ago. Moreover, the company contributed during that period to launching a variety of real estate projects in New Administrative Capital, for companies of La Verde Developments, Arqa Developments, Nile Developments, Tamayoz Development, Al Wefaq Developments, Nakheel Developments, El Ezz Group, Rekaz Developments, Gosur Developments and others.”

He pointed out that the New Capital will lead the scene for a long time according to all indicators because it is tantamount to establishing a new state in the heart of desert with strategic and urban planning at all levels, especially with the state's plans to transfer the government at the beginning of next year to the New Capital, which increases demand for its projects.

For his part, Mahmoud Elkady, head of the company's marketing sector, said that Etqaan is constantly working on developing its services in support for companies and Egyptian real estate market, besides keeping pace with the latest developments in the world.

Elkady explained that the company plays a strategic role to make the project a success and create a real competitive advantage that helps in the renaissance of entire industry away from price competition, in addition to working on introducing new concepts for advancing real estate sector.

He presented the most prominent advisory services provided by the company, which are preparing comprehensive marketing research and competitor analysis, developing a strategic vision for project, branding plan, supervising administrative structure and appointments, training sales and marketing team, following up on marketing activities and implementing marketing plan, and following up on pricing and housing.

He further added, “Etqan provides financial advice, including developing and reviewing financial study in all its stages, supervising development of financial plans, preparing budgets and managing cash flows, building and developing company's internal financial management team, providing technical support. In addition to, following up on payment and pricing systems and updating them periodically, and building a reporting system to follow up on company's financial performance. “